> For the complete documentation index, see [llms.txt](https://limechatai.gitbook.io/limechat-product-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://limechatai.gitbook.io/limechat-product-guide/client-shareable-docs/how-to-understand-the-broadcast-ui-metrics.md).

# How to understand the Broadcast UI Metrics

OverviewCommentShare feedback on the editorThis document explains the different metrics in the **Broadcast UI** and how they are calculated.CommentShare feedback on the editor​CommentShare feedback on the editorThis table outlines the different metrics in the Broadcast UI and how they are calculated.CommentShare feedback on the editor

| **Metric**                  | **Description**                                                                                                                              |
| --------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------- |
| **Total**                   | Sum of **Sent** and **Failed** messages.                                                                                                     |
| **Sent**                    | Messages triggered from LimeChat’s system.                                                                                                   |
| **Failed**                  | Messages that failed to send due to issues like an incorrect or non-existent number.                                                         |
| **Delivered**               | Messages successfully received by the user’s device. This may be lower than **Sent** due to factors like frequency capping or BSP errors.    |
| **Read**                    | Number of messages that were opened by users.                                                                                                |
| **Read Rate**               | Percentage of **Delivered** messages that were opened. Formula: `Read ÷ Delivered × 100`                                                     |
| **Reply Rate**              | Percentage of **Read** messages where users responded. Formula: `Replies ÷ Read × 100`                                                       |
| **Conversion Rate**         | Measures engagement, typically based on user replies or interactions.                                                                        |
| **Click-to-Response (CTR)** | Number of times users clicked a link within the message. Does not indicate if an order was placed or further interactions occurred.          |
| **Revenue**                 | Revenue generated from users clicking a link and placing an order. Only counted if the purchase occurs after interacting with the broadcast. |

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