How to understand the Broadcast UI Metrics

OverviewCommentShare feedback on the editorThis document explains the different metrics in the Broadcast UI and how they are calculated.CommentShare feedback on the editor​CommentShare feedback on the editorThis table outlines the different metrics in the Broadcast UI and how they are calculated.CommentShare feedback on the editor

Metric	Description
Total	Sum of Sent and Failed messages.
Sent	Messages triggered from LimeChat’s system.
Failed	Messages that failed to send due to issues like an incorrect or non-existent number.
Delivered	Messages successfully received by the user’s device. This may be lower than Sent due to factors like frequency capping or BSP errors.
Read	Number of messages that were opened by users.
Read Rate	Percentage of Delivered messages that were opened. Formula: Read ÷ Delivered × 100
Reply Rate	Percentage of Read messages where users responded. Formula: Replies ÷ Read × 100
Conversion Rate	Measures engagement, typically based on user replies or interactions.
Click-to-Response (CTR)	Number of times users clicked a link within the message. Does not indicate if an order was placed or further interactions occurred.
Revenue	Revenue generated from users clicking a link and placing an order. Only counted if the purchase occurs after interacting with the broadcast.

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