> For the complete documentation index, see [llms.txt](https://limechatai.gitbook.io/limechat-product-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://limechatai.gitbook.io/limechat-product-guide/whatsapp-marketing/broadcast.md).

# Broadcast

***

## Overview

Broadcast messages on WhatsApp are a way to send a single message to multiple recipients at once while maintaining a private, one-on-one conversation with each recipient. These messages are widely used by businesses for marketing, updates, and customer engagement. Here are the components of a broadcast message:

1. Audience: For every broadcast you will need to first decide which users you want to send this to. There are two ways of selecting an audience on LimeChat
   1. Upload a CSV of users 
   2. Create a segment (s) and use that as your audience
2. Message Template: While sending a broadcast you will have to use a template message of your choice which can belong to the following categories:

   1. Marketing 
   2. Utility
   3. Authentication

   Marketing templates are used for promotions and announcements that would ideally lead to a purchase, utility templates are used for updates such as orders being out for delivery, changes in shipping charges, or similar instances where the goal is not conversion. 

   Note: We currently do not support Authentication Templates on LimeChat

*Let us now understand how a broadcast is set up in detail!*

***