Broadcast

Broadcast messages on WhatsApp allow businesses to send personalized updates, promotions, and notifications to multiple users while maintaining one-on-one interactions

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Overview

Broadcast messages on WhatsApp are a way to send a single message to multiple recipients at once while maintaining a private, one-on-one conversation with each recipient. These messages are widely used by businesses for marketing, updates, and customer engagement. Here are the components of a broadcast message:

1. Audience: For every broadcast you will need to first decide which users you want to send this to. There are two ways of selecting an audience on LimeChat

   1. Upload a CSV of users

   2. Create a segment (s) and use that as your audience

2. Message Template: While sending a broadcast you will have to use a template message of your choice which can belong to the following categories:

   1. Marketing

   2. Utility

   3. Authentication

   Marketing templates are used for promotions and announcements that would ideally lead to a purchase, utility templates are used for updates such as orders being out for delivery, changes in shipping charges, or similar instances where the goal is not conversion.

   Note: We currently do not support Authentication Templates on LimeChat

Let us now understand how a broadcast is set up in detail!

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