# Broadcast *** ## Overview Broadcast messages on WhatsApp are a way to send a single message to multiple recipients at once while maintaining a private, one-on-one conversation with each recipient. These messages are widely used by businesses for marketing, updates, and customer engagement. Here are the components of a broadcast message: 1. Audience: For every broadcast you will need to first decide which users you want to send this to. There are two ways of selecting an audience on LimeChat 1. Upload a CSV of users 2. Create a segment (s) and use that as your audience 2. Message Template: While sending a broadcast you will have to use a template message of your choice which can belong to the following categories: 1. Marketing 2. Utility 3. Authentication Marketing templates are used for promotions and announcements that would ideally lead to a purchase, utility templates are used for updates such as orders being out for delivery, changes in shipping charges, or similar instances where the goal is not conversion. Note: We currently do not support Authentication Templates on LimeChat *Let us now understand how a broadcast is set up in detail!* *** --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://limechatai.gitbook.io/limechat-product-guide/whatsapp-marketing/broadcast.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.