# Overview

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## Introduction

*Automation Flows* are automated marketing campaigns, that are initiated based on the occurrence of an event. They are ideal for managing engagement with a customer across a purchase cycle.

Important components for flows:

1. Event Trigger
2. Message Nodes
3. Delay Nodes
4. Flow Splitter
5. Action Nodes

Lets look at flows for two broad categories:

1. Revenue Generating Flows
2. Non Revenue Generating Flows

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