Overview

Key components and types of automation flows for marketing campaigns.

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Introduction

Automation Flows are automated marketing campaigns, that are initiated based on the occurrence of an event. They are ideal for managing engagement with a customer across a purchase cycle.

Important components for flows:

1. Event Trigger

2. Message Nodes

3. Delay Nodes

4. Flow Splitter

5. Action Nodes

Lets look at flows for two broad categories:

1. Revenue Generating Flows

2. Non Revenue Generating Flows

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