# Integrations

With LimeChat Marketing, you can integrate with various 3rd parties to enable more functionality. These integrations are primarily used to generate events that ultimately trigger some flow.

There are 3 types of integrations available with LimeChat.&#x20;

1. **Direct Integration** - LimeChat and 3rd party app understand the communication between each other.&#x20;
2. **Webhooks based integration** - Send webhooks through 3rd party app. However, LimeChat team has to interpret the payload & add a configuration to handle it.
3. **Creating events via LimeChat APIs**  - Use LimeChat's APIs to stream events that can trigger flows. Follow steps from our developer guide to do such custom integrations.

***Let's cover each of them in detail!***


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