> For the complete documentation index, see [llms.txt](https://limechatai.gitbook.io/limechat-product-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://limechatai.gitbook.io/limechat-product-guide/whatsapp-marketing/marketing-ai-agent/writing-efficient-prompts-for-template-creation-and-prompt-bank.md).

# Writing Efficient Prompts for template creation and Prompt bank

### Writing prompts: how to think about it

A prompt is just a small brief you’d give a copywriter.

Try to cover:

1. **What happened**
   * abandoned cart, order shipped, order delivered, sale started, etc.
2. **Who we are talking to**
   * new users, repeat buyers, high-value customers, COD users, etc.
3. **What we want them to do**
   * finish checkout, rate their experience, visit sale page, reply with a choice, etc.
4. **Tone**
   * friendly, formal, festive, premium, urgent-but-not-spammy, etc.
5. **Variables you have**
   * name, order ID, product name, cart link, discount code, delivery date, etc.
6. **Buttons / CTAs** (if you need them)
   * e.g. “View Cart”, “Track Order”, “Give Feedback”, “Shop Now”.

Simple template for a prompt:

> Create a WhatsApp template for **\[use case]** for **\[audience]** in a **\[tone]** tone.\
> Goal: **\[what we want the user to do]**.\
> Variables: **\[list variables]**.\
> Buttons: **\[list buttons + type: URL / quick reply]**.\
> Language: **\[language]**.

**What makes a good prompt (quick tips)**

You can keep this as a short checklist for anyone using AI templates.

**A good prompt:**

* 🎯 Is **specific**
  * instead of “marketing template”, say “abandoned cart reminder for users who added to cart in last 24 hours”.
* 👥 Mentions the **audience**
  * new customers vs old customers vs VIPs behave very differently.
* 🎯 Has a clear **goal**
  * “complete purchase”, “share feedback”, “visit sale page”, “confirm delivery”.
* 🗣️ States the **tone**
  * “friendly”, “formal”, “festive”, “premium”, “service-first”.
* 🔢 Lists **variables**
  * so variables appear in the right place in the text (`name`, `order_id`, `link`, etc.).
* 🔘 Asks for **buttons** if needed
  * specify if you want URL buttons or quick replies.

If a prompt follows these points, the output quality goes up a lot.

***

### Suggested prompts by use case

Below are ready-to-use prompts you can paste directly into the AI template box and tweak.

#### Abandoned cart

**1. Friendly + helpful**

> Create a WhatsApp template for an **abandoned cart reminder** in a **friendly and helpful** tone.\
> Audience: users who added items to cart but didn’t complete purchase in the last 24 hours.\
> Goal: gently nudge them to complete the order without heavy discounting.\
> Variables: **customer name, top product name, cart link, support link**.\
> Buttons: **“View Cart” (URL)** and **“Talk to Support” (URL)**.\
> Language: English (India).

**2. Slight urgency + discount**

> Create a WhatsApp template for **abandoned cart with a limited-time discount**, in a **slightly urgent but not spammy** tone.\
> Audience: users who abandoned cart during a live sale.\
> Goal: tell them about a special discount code valid for 24 hours and push them to checkout.\
> Variables: **name, discount code, discount value, cart link, expiry time**.\
> Button: **“Complete Purchase” (URL)**.\
> Tone: energetic but still brand-safe.

**3. Premium + no discount**

> Create a **minimal, premium-feel** abandoned cart WhatsApp template for a luxury brand.\
> Audience: high AOV customers.\
> Goal: remind them about their selected items and offer assistance, without talking about discounts.\
> Variables: **name, product name, cart link, support link**.\
> Tone: elegant, respectful, no aggressive urgency.\
> Buttons: **“View Your Selection” (URL)** and **“Chat with Stylist” (URL)**.

#### Feedback / review collection

**1. Post-delivery feedback (friendly)**

> Create a WhatsApp template to **collect feedback after order delivery** in a **warm, conversational** tone.\
> Audience: customers whose order was delivered 3 days ago.\
> Goal: ask them to rate their experience on a 1–5 scale and optionally share a short comment.\
> Variables: **name, order ID, feedback link**.\
> Quick reply buttons: **“Rate Now”** and **“Maybe Later”**.\
> Language: English (India).

**2. NPS-style (0–10)**

> Create a **simple, professional** WhatsApp template asking customers:\
> “How likely are you to recommend us to a friend (0–10)?”\
> Audience: customers who have ordered at least twice.\
> Variables: **name, survey link**.\
> Tone: neutral and respectful.\
> Button: **“Share Feedback” (URL)**.

**3. Product review**

> Create a WhatsApp template asking customers to **leave a review for the product they bought**, in a **friendly and appreciative** tone.\
> Variables: **name, product name, product page link, order ID**.\
> Goal: thank them for their purchase and encourage an honest review.\
> Button: **“Review Product” (URL)**.

#### Order delivered / post-delivery

**1. Delivery confirmation**

> Create a WhatsApp template for **order delivered confirmation** in a **clear and reassuring** tone.\
> Audience: all customers once the courier marks the shipment as delivered.\
> Variables: **name, order ID, delivery date, tracking link, support link**.\
> Message should confirm delivery, share the tracking link, and offer help if something is wrong.\
> Buttons: **“Track Order” (URL)** and **“Need Help?” (URL)**.

**2. “All good?” check**

> Create a WhatsApp template that confirms delivery and **asks if everything is okay**, in a **support-first** tone.\
> Variables: **name, order ID, support link**.\
> Quick reply buttons: **“All good 👍”** and **“I have an issue”**.\
> Goal: route customers with problems quickly to support.

**3. COD delivery confirmation**

> Create a WhatsApp template for **COD order delivered confirmation** in a **factual and clear** tone.\
> Variables: **name, order ID, amount paid, support link**.\
> The message should clearly mention the amount collected and share a support link in case of any mismatch.

#### Christmas / holiday sale

**1. Christmas sale announcement**

> Create a **holiday-themed** WhatsApp template announcing a **Christmas sale** in a **festive and warm** tone.\
> Audience: existing customers.\
> Goal: inform them about a flat discount on selected categories and drive them to the collection page.\
> Variables: **name, discount value, sale end date, collection link**.\
> Button: **“Shop Christmas Sale” (URL)**.\
> Avoid any misleading discount claims.

**2. VIP early access**

> Create a WhatsApp template for a **Christmas VIP early access sale** in an **exclusive, premium** tone.\
> Audience: VIP / high-value customers.\
> Variables: **name, discount value, early access link, sale start date**.\
> Emphasise exclusivity and early access, not heavy urgency.\
> Button: **“Unlock Early Access” (URL)**.

**3. Last-day reminder**

> Create a **last-day Christmas sale reminder** template in a **slightly urgent but still friendly** tone.\
> Audience: users who visited or purchased in the last 90 days.\
> Variables: **name, discount value, sale end date, collection link**.\
> Mention that the sale **ends today**, but avoid over-promising.\
> Button: **“Shop Before It Ends” (URL)**.