# Events

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## Introduction

* In the context of marketing platforms, an event is an action performed by a customer or the stakeholders involved in a customer’s purchase journey, using which one can make meaningful conclusions about the customer & take some action based on that if needed.
* For example, making a purchase, adding a product to cart, cancelling an order are some events where the action has been performed by the customer.
* Order delivered, order shipped are some events where the action has been performed by a stakeholder(delivery partner here) involved in customer’s purchase journey.
* Events are typically streamed from your E-commerce storefront, Logistics partner or any other 3rd party app you are using that can share customer information.
* In technical language, they are webhooks sent by platform-1 to notify platform-2 about what happened & they contain information associated with that event.

You can visit the "**Events**" section in your Flow Builder account to access a history of most recent 50 events.

<figure><img src="/files/25c4UYVN2Ifx3Pnq7bmZ" alt=""><figcaption></figcaption></figure>


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