Events

Understanding events in marketing platforms and how they help track customer and stakeholder actions.

---

Introduction

• In the context of marketing platforms, an event is an action performed by a customer or the stakeholders involved in a customer’s purchase journey, using which one can make meaningful conclusions about the customer & take some action based on that if needed.

• For example, making a purchase, adding a product to cart, cancelling an order are some events where the action has been performed by the customer.

• Order delivered, order shipped are some events where the action has been performed by a stakeholder(delivery partner here) involved in customer’s purchase journey.

• Events are typically streamed from your E-commerce storefront, Logistics partner or any other 3rd party app you are using that can share customer information.

• In technical language, they are webhooks sent by platform-1 to notify platform-2 about what happened & they contain information associated with that event.

You can visit the "Events" section in your Flow Builder account to access a history of most recent 50 events.