> For the complete documentation index, see [llms.txt](https://limechatai.gitbook.io/limechat-product-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://limechatai.gitbook.io/limechat-product-guide/whatsapp-marketing/events.md).

# Events

Understanding events in marketing platforms and how they help track customer and stakeholder actions.

***

## Introduction

* In the context of marketing platforms, an event is an action performed by a customer or the stakeholders involved in a customer’s purchase journey, using which one can make meaningful conclusions about the customer & take some action based on that if needed.
* For example, making a purchase, adding a product to cart, cancelling an order are some events where the action has been performed by the customer.
* Order delivered, order shipped are some events where the action has been performed by a stakeholder(delivery partner here) involved in customer’s purchase journey.
* Events are typically streamed from your E-commerce storefront, Logistics partner or any other 3rd party app you are using that can share customer information.
* In technical language, they are webhooks sent by platform-1 to notify platform-2 about what happened & they contain information associated with that event.

You can visit the "**Events**" section in your Flow Builder account to access a history of most recent 50 events.

<figure><img src="https://303644337-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbTdWohNbJyoGc4vPpxk1%2Fuploads%2FTV3MF5GEKp4Ds1W5U8zK%2FScreenshot%202023-05-10%20at%208.10.10%20AM.png?alt=media&amp;token=5dff285b-216b-49da-a7fc-d99e71b5cbbe" alt=""><figcaption></figcaption></figure>