Selecting a Template
WhatsApp templates in LimeChat enhance engagement with media, interactive buttons, limited-time offers, and carousel formats.
Types of Templates
Media Templates
Purpose: Add a visual or interactive element to the message.
Types:
Image Template: Includes an image as the primary content with text.
Video Template: Includes a video to showcase a demo or product.
Document Template: Allows sharing brochures, catalogs, or guides.
Use Case:
Sharing product demos, explainer videos, or infographics.
Button Templates
Purpose: Make messages interactive by adding actionable buttons.
Types of Buttons:
Call-to-Action (CTA): Redirect to a website or initiate a call.
Quick Reply Buttons: Provide pre-set responses the customer can select.
Use Case:
Driving traffic to a website or enabling quick engagement with customer support.
LTO (Limited-Time Offer) Templates
Purpose: Promote urgency-based offers with time-sensitive discounts or deals to drive immediate customer action.
Features:
Includes a clear mention of the deadline (e.g., "Offer valid till [date/time]").
Often paired with a call-to-action (CTA) button like "Shop Now" or "Claim Offer."
Use Case:
Flash sales, holiday promotions, or exclusive early-bird offers.
Carousel Templates
Purpose: Showcase multiple products, services, or options in a scrollable format.
Features:
Includes multiple images/cards with unique titles, descriptions, and call-to-action buttons for each.
Use Case:
E-commerce brands showcasing a collection of products.
Travel agencies highlighting multiple destinations.
Best Practices
Always ensure your Templates have buttons if they are used for Marketing!
Whether you choose to use them as CTA buttons or Quick Reply, adding a button is very important. Incase you want to share a link, make sure it is done via a CTA button and not on the message body.
Make your broadcast messages conversational! You can turn your make your broadcasts more engaing by adding a quick reply button and turning creating a flow. Learn more about flows here.
If you want to display a range of products or categories, use Carousel Templates to make the user journey more personalised.
Add engaging and informative images or videos in your message templates. Templates with Media are much more likely to lead to conversion.
For flash sales or limited time offer discounts, use LTO Templates to create a sense of urgency.
FAQ's
When should I use a Media Template?
Use Media Templates when you need to include:
Images for product displays or infographics.
Videos for demos or explainer content.
Documents for brochures, catalogs, or guides
How do Button Templates improve engagement?
Button Templates add interactive elements such as:
CTA Buttons: Redirect users to a website or initiate a call.
Quick Reply Buttons: Provide pre-set response options for customers. 📌 Use case: Driving website traffic or streamlining customer support.
How do LTO (Limited-Time Offer) Templates create urgency?
LTO templates are designed to promote time-sensitive deals, featuring:
A clear deadline (e.g., "Offer valid till [date/time]").
CTA buttons like "Shop Now" or "Claim Offer." 📌 Use case: Flash sales, holiday discounts, or exclusive pre-launch offers.
What is a Carousel Template, and when should I use it?
A Carousel Template presents multiple images/cards in a scrollable format, each with its own:
Title & description
CTA button 📌 Use case: ✅ E-commerce: Showcasing multiple products in a collection. ✅ Travel: Highlighting multiple destinations in one message.
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