Selecting a Template

WhatsApp templates in LimeChat enhance engagement with media, interactive buttons, limited-time offers, and carousel formats.

Types of Templates

Media Templates

  • Purpose: Add a visual or interactive element to the message.

  • Types:

    • Image Template: Includes an image as the primary content with text.

    • Video Template: Includes a video to showcase a demo or product.

    • Document Template: Allows sharing brochures, catalogs, or guides.

  • Use Case:

    • Sharing product demos, explainer videos, or infographics.

Button Templates

  • Purpose: Make messages interactive by adding actionable buttons.

  • Types of Buttons:

    1. Call-to-Action (CTA): Redirect to a website or initiate a call.

    2. Quick Reply Buttons: Provide pre-set responses the customer can select.

  • Use Case:

    • Driving traffic to a website or enabling quick engagement with customer support.

LTO (Limited-Time Offer) Templates

  • Purpose: Promote urgency-based offers with time-sensitive discounts or deals to drive immediate customer action.

  • Features:

    • Includes a clear mention of the deadline (e.g., "Offer valid till [date/time]").

    • Often paired with a call-to-action (CTA) button like "Shop Now" or "Claim Offer."

  • Use Case:

    • Flash sales, holiday promotions, or exclusive early-bird offers.

Carousel Templates

  • Purpose: Showcase multiple products, services, or options in a scrollable format.

  • Features:

    • Includes multiple images/cards with unique titles, descriptions, and call-to-action buttons for each.

  • Use Case:

    • E-commerce brands showcasing a collection of products.

    • Travel agencies highlighting multiple destinations.

Best Practices

  • Always ensure your Templates have buttons if they are used for Marketing!

    Whether you choose to use them as CTA buttons or Quick Reply, adding a button is very important. Incase you want to share a link, make sure it is done via a CTA button and not on the message body.

  • Make your broadcast messages conversational! You can turn your make your broadcasts more engaing by adding a quick reply button and turning creating a flow. Learn more about flows here.

  • If you want to display a range of products or categories, use Carousel Templates to make the user journey more personalised.

  • Add engaging and informative images or videos in your message templates. Templates with Media are much more likely to lead to conversion.

  • For flash sales or limited time offer discounts, use LTO Templates to create a sense of urgency.

FAQ's

When should I use a Media Template?

Use Media Templates when you need to include:

  • Images for product displays or infographics.

  • Videos for demos or explainer content.

  • Documents for brochures, catalogs, or guides

How do Button Templates improve engagement?

Button Templates add interactive elements such as:

  • CTA Buttons: Redirect users to a website or initiate a call.

  • Quick Reply Buttons: Provide pre-set response options for customers. 📌 Use case: Driving website traffic or streamlining customer support.

How do LTO (Limited-Time Offer) Templates create urgency?

LTO templates are designed to promote time-sensitive deals, featuring:

  • A clear deadline (e.g., "Offer valid till [date/time]").

  • CTA buttons like "Shop Now" or "Claim Offer." 📌 Use case: Flash sales, holiday discounts, or exclusive pre-launch offers.

What is a Carousel Template, and when should I use it?

A Carousel Template presents multiple images/cards in a scrollable format, each with its own:

  • Title & description

  • CTA button 📌 Use case: ✅ E-commerce: Showcasing multiple products in a collection. ✅ Travel: Highlighting multiple destinations in one message.

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