# Selecting a Template

***

## Types of Templates

#### **Media Templates**

* **Purpose:** Add a visual or interactive element to the message.
* **Types:**
  * **Image Template:** Includes an image as the primary content with text.
  * **Video Template:** Includes a video to showcase a demo or product.
  * **Document Template:** Allows sharing brochures, catalogs, or guides.
* **Use Case:**
  * Sharing product demos, explainer videos, or infographics.

**Button Templates**

* **Purpose:** Make messages interactive by adding actionable buttons.
* **Types of Buttons:**
  1. **Call-to-Action (CTA):** Redirect to a website or initiate a call.
  2. **Quick Reply Buttons:** Provide pre-set responses the customer can select.
* **Use Case:**
  * Driving traffic to a website or enabling quick engagement with customer support.

**LTO (Limited-Time Offer) Templates**

* **Purpose:** Promote urgency-based offers with time-sensitive discounts or deals to drive immediate customer action.
* **Features:**
  * Includes a clear mention of the deadline (e.g., "Offer valid till \[date/time]").
  * Often paired with a call-to-action (CTA) button like "Shop Now" or "Claim Offer."
* **Use Case:**
  * Flash sales, holiday promotions, or exclusive early-bird offers.

**Carousel Templates**

* **Purpose:** Showcase multiple products, services, or options in a scrollable format.
* **Features:**
  * Includes multiple images/cards with unique titles, descriptions, and call-to-action buttons for each.
* **Use Case:**
  * E-commerce brands showcasing a collection of products.
  * Travel agencies highlighting multiple destinations.

***

## Best Practices

* Always ensure your Templates have buttons if they are used for Marketing!

  Whether you choose to use them as CTA buttons or Quick Reply, adding a button is very important. Incase you want to share a link, make sure it is done via a CTA button and not on the message body. 
* Make your broadcast messages conversational! You can turn your make your broadcasts more engaing by adding a quick reply button and turning creating a flow. Learn more about flows [here.](/limechat-product-guide/whatsapp-marketing/flows.md)
* If you want to display a range of products or categories, use Carousel Templates to make the user journey more personalised.
* Add engaging and informative images or videos in your message templates. Templates with Media are much more likely to lead to conversion. 
* For flash sales or limited time offer discounts, use LTO Templates to create a sense of urgency.

***

## FAQ's

<details>

<summary>When should I use a Media Template?</summary>

Use **Media Templates** when you need to include:

* **Images** for product displays or infographics.
* **Videos** for demos or explainer content.
* **Documents** for brochures, catalogs, or guides

</details>

<details>

<summary>How do Button Templates improve engagement?</summary>

**Button Templates** add interactive elements such as:

* **CTA Buttons**: Redirect users to a website or initiate a call.
* **Quick Reply Buttons**: Provide pre-set response options for customers.\
  📌 **Use case:** Driving website traffic or streamlining customer support.

</details>

<details>

<summary>How do LTO (Limited-Time Offer) Templates create urgency?</summary>

LTO templates are designed to **promote time-sensitive deals**, featuring:

* A **clear deadline** (e.g., "Offer valid till \[date/time]").
* **CTA buttons** like "Shop Now" or "Claim Offer."\
  📌 **Use case:** Flash sales, holiday discounts, or exclusive pre-launch offers.

</details>

<details>

<summary>What is a Carousel Template, and when should I use it?</summary>

A **Carousel Template** presents multiple images/cards in a scrollable format, each with its own:

* **Title & description**
* **CTA button**\
  📌 **Use case:**\
  ✅ E-commerce: Showcasing multiple products in a collection.\
  ✅ Travel: Highlighting multiple destinations in one message.

</details>


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