Refer & Earn
A comprehensive guide to leveraging WhatsApp Referral Flow for Shopify brands to drive word-of-mouth marketing and increase customer acquisition.
Introduction
The WhatsApp Referral is a solution for Shopify brands to reward users for brand advocacy and acquire new customers through word-of-mouth publicity. The bot will enable brands to offer discounts to users when they refer the products to new individuals. In addition, brand advocates can earn rewards, redeemable for cash when they successfully refer the brand to new customers.
Benefits of Referral Flow
Increase brand awareness through word-of-mouth marketing
Lower Customer Acquisition Cost
Encourage Brand loyalty by rewarding existing users for successful referrals.
Provide seamless integration with existing referral data and third-party apps.
Encourage existing users towards social / community buying
User Journey
Discovery: Users find the referral flow through touchpoints like the main menu or product card buttons. They click on "Refer a Friend" to learn more.
Link Sharing: Users have two options to share the referral program: a. Main Menu Option: Generates a unique referral link for sharing via messaging apps or social media. b. Product Card Option: Generates unique referral links for specific products, including images and descriptions.
Referred User Engagement: Referred users click on the referral link and explore the brand, encouraging engagement and potential purchases.
Purchase and Referral Reward: If the referred user makes a purchase within the specified timeframe and meets the criteria, the referrer earns referral points or rewards.
Reward Redemption: Users can track their referral history, monitor reward balance, and generate discount coupons within the platform. These coupons provide exclusive discounts during checkout.
Flow Demo
How to Leverage Referral Flow to grow your Brand 🚀
Main Menu Promotion: Prominently display the "Refer a Friend" button in the main menu, allowing users to easily access the referral flow and share their unique referral link.
Product Card Sharing: Enable users to share specific products along with their referral link by integrating the referral flow into product cards. This encourages targeted sharing and increases the chances of conversions.
Order Confirmation Page: After a successful purchase, display a referral invitation on the order confirmation campaign message, encouraging users to refer friends and earn rewards.
Email Campaigns: Incorporate referral program details into email campaigns, encouraging existing users to refer their contacts. Provide clear instructions and referral links directly within the emails.
Social Media Integration: Enable users to share their referral links directly on social media platforms, leveraging their social networks and expanding the reach of the referral program. The WhatsApp link generated here can be used anywhere on the platform.
Personalized Referral Codes: Assign each user a unique referral code that they can share with their contacts. This adds a personalized touch to the referral process and makes it easier for users to remember and share their code.
In-App Notifications: Send targeted in-app notifications to users, reminding them of the referral program, their reward balance, and the upcoming expiration dates of their coupons.
Rewards and Incentives
To incentivize users and encourage their participation in the referral program, consider the following rewards and incentives:
Referral Points: Assign a specific number of referral points to users for each successful referral. These points can be accumulated and redeemed for various rewards or discounts.
Discount Coupons: Provide users with discount coupons as rewards for successful referrals. These coupons can offer exclusive discounts or special offers on products on WhatsApp & Shopify.
Early Access or Exclusive Content: Reward successful referrals with exclusive benefits like early access to new releases, upcoming features, and limited edition items. This makes users feel valued, incentivizes them to refer more, and strengthens their brand advocacy.
FAQs
Last updated