FLOW CREATION

CTWA Flow Types

Product Card Type Flow

In this flow, a product card is triggered for the respective product shown in ad which consist of details of the product and consist of CTAs like Buy Now, FAQs and Talk to Agent.

• The FAQs can be customized according to your needs and products.

• Advantages

  You can focus your audience on a single product help drive a conversation around it.

• Take Care

  • More than 3 buttons get collated under a single “options” button

Catalog Type Flow

This flow is identical to product type flow except that instead of a single product card, we can send multiple product cards. This flow is used when we want a list of products instead of a single product card. Limiting the number of product cards to 3 is preferred because the cards load simultaneously and the user has to scroll upwards to see the cards.

• Advantages

  • This flow lists multiple product cards, therefore providing the user a variety of option

• Disadvantages

  • The user has to scroll a lot in order to look at the product cards

Quiz Type Flow

In this flow, the user can respond to a few question from the quiz and get pre defined answers on the basis of same after starting the conversation and it is useful for brands in lead generation purposes.

• Advantages

  • This flow is good for engagement if you want the custom to interact and get to know about your brand

  • You can also include surveys targeted towards customers you can later use for targeting

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• Take Care

  • More than 3 options get collated under a single “options” button.

    • Drop-off point since a lot of customers don’t know about this.

Product + Quiz Type Flow

In this flow - After going through the quiz, the users can receive custom product suggestions pre defined in the flow through which they can place an order from the flow itself.

• Advantages

  • You can run in multiple products through a single Ad.

  • Your customers will still be getting curated queries for each brand.

• Take Care

  • More than 3 options get collated under a single “options” button.

    • Drop-off point since a lot of customers don’t know about this.

Follow These Steps for Flow Creation : https://www.notion.so/limechat/Flow-Creation-9554170e4302495492e78bc8f56f0d0e