> For the complete documentation index, see [llms.txt](https://limechatai.gitbook.io/limechat-product-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://limechatai.gitbook.io/limechat-product-guide/automation/automation-flows/click-to-whatsapp-ads-ctwa/setup-process-onboarding/flow-creation-and-testing/flow-creation.md).

# FLOW CREATION

CTWA Flow Types

### Product Card Type Flow

In this flow, a product card is triggered for the respective product shown in ad which consist of details of the product and consist of CTAs like Buy Now, FAQs and Talk to Agent.

* The FAQs can be customized according to your needs and products.
* **Advantages**

  You can focus your audience on a single product help drive a conversation around it.
* **Take Care**
  * More than 3 buttons get collated under a single “options” button

### Catalog Type Flow

This flow is identical to product type flow except that instead of a single product card, we can send multiple product cards. This flow is used when we want a list of products instead of a single product card. Limiting the number of product cards to 3 is preferred because the cards load simultaneously and the user has to scroll upwards to see the cards.

* Advantages
  * This flow lists multiple product cards, therefore providing the user a variety of option
* Disadvantages
  * The user has to scroll a lot in order to look at the product cards

### Quiz Type Flow

In this flow, the user can respond to a few question from the quiz and get pre defined answers on the basis of same after starting the conversation and it is useful for brands in lead generation purposes.

* **Advantages**
  * This flow is good for engagement if you want the custom to interact and get to know about your brand
  * You can also include surveys targeted towards customers you can later use for targeting

    \<aside> ℹ️ We’ll already be having the number for these customers.

    \</aside>
* **Take Care**
  * More than 3 options get collated under a single “options” button.
    * Drop-off point since a lot of customers don’t know about this.

### Product + Quiz Type Flow

In this flow - After going through the quiz, the users can receive custom product suggestions pre defined in the flow through which they can place an order from the flow itself.

* Advantages
  * You can run in multiple products through a single Ad.
  * Your customers will still be getting curated queries for each brand.
* **Take Care**
  * More than 3 options get collated under a single “options” button.
    * Drop-off point since a lot of customers don’t know about this.

Follow These Steps for Flow Creation :\
<https://www.notion.so/limechat/Flow-Creation-9554170e4302495492e78bc8f56f0d0e>