Analytics Details

FOR CLIENTS :

Details regarding the CTWA campaign :

SAMPLE EXAMPLE :

CTWA Campaign Name	Flow	Daily Ad Spend	Start Date	Audience Set	Ctwa tag
Aloe Vera & Saffron Gel	LC x Sadhev CTWA	Rs. 2500	4th July	Broad Audience	ctwa_flow_aloe_vera_and_saffron_gel

Here are the complete details for tracking & Analytics of the CTWA campaigns :

1.) For fetching CTWA leads data from Helpdesk

From the analytics section, you can use the tag filter and apply the ctwa specific tag and download the report consisting of the user's phone number, name, date, time and other details.

Sample Snapshot of the process -

https://lh3.googleusercontent.com/eykkhvDX_1QP817YxxUI06JU5xukRvzDmvL9Rwf3pmxZugiMxwlYOVniY7qJ61y9S63Z8SgGmSWrE65NZC2cPFPSCChZ4IbJ9aJ9ZuX3AXUm9vHvdvPifu7nubVMWMzYQgiclcmNPxXC6aKBSUyQs60

• You can filter the reports based on respective tags

Sample Snapshot of the process -

https://lh4.googleusercontent.com/_wREjP-ELIW0_TbSR-MwFeO1vUueRoV1ZYcFb0fmcZ55aV_nD4Zd1qnd-dhvYl05ixy3lBrQ0KjUHiOMBO_PB3L76QzdPbNCBi_us_ka6De4v5ujCBQdxPHDaEIoT60gin5oTM54foPcAucT41Mqgow

2.) General Metrics : Conversion Campaigns (On Meta Dashboard)

For campaign objectives to be conversion(sales) type on the campaigns, and you can check the respective metrics from the ad manager dashboard. The conversion number here can be taken for the bot purchases from the UTM method given below.

SAMPLE EXAMPLE :

Campaign Flow	utm_source	utm_medium	utm_campaign
Aloe Vera & Saffron Gel	LC_CTWA_aloe_vera_and_saffron_gel_430	limechat_checkout	botSales

4.) One of the other sources of orders would be directly through agents calling once agent handoff happens in the CTWA flow which needs to be kept in record from your end as well. You can add a specific tag : [agent_order_ctwa_campaign_purchase] in order to mark the ctwa conversations by agents.

5.) CTWA Main Analytics Sheet

https://docs.google.com/spreadsheets/d/1m-GLliZFhpTiczIsd8LcXQgHm1cdNDOs8XnzZTIEe10/edit?usp=sharing

This sheet needs to be filled on a regular basis in order to keep a track of orders from multiple sources and we can analyse the performance of the respective campaigns.

FOR LIMECHAT TEAM :

1. From metabase:

https://metabase.limechat.ai/question/1830-ctwa-display-contact-ids?account_id=323 In this, open the code in editor and just modify the CTWA tag to get list of all generated leads

1. Order Details :

• Get phone numbers of leads generated through above process and use phone number filter in store_order model in Limekit to fetch orders placed by respective numbers in given date range