Pitch : Why CTWA and Where LimeChat ads value!
A comprehensive guide on leveraging Click-to-WhatsApp ads for lead generation, retargeting, and customer engagement, including best practices, user journey, and key pitching points.
Introduction
With any normal ad, you take the user to website and they either buy or drop-off. That’s it! Can you track the users and push them again via calls, chats or broadcasts! NO!
💥 With Click-to-WhatsApp ads, the possibilities are endless! Take your ads to the next level by tracking, retargeting, and engaging your audience like never before. Learn more below!💬
Understanding Requirements
Check whether client has previously used/know about CTWA
In case Yes - Try to understand their experience, Process of implementation, Results, Shortcomings, How our product can help? - Accordingly Proceed with the Pitch
In case No - Take them through the Demo Video to show user experience & proceed with the Pitch
Explaining User Journey : Clicks on Whatsapp Icon on the AD → Gets directed to WA Buiseness Number of respective Brand → Send trigger message/Entry Text —> Flow Gets Started
Pitch Points:
Lead gen - Tagging the CTWA leads for future use. Just a click away and you can download the leads data from our helpdesk!
Reduced FRT - The bot sends a reply instantly, keeping the user engaged and taking off load from the agents
High intent lead correlation - The agents will call and convert, but with limited agent bandwidth there is a limit on # of calls per day. So, here’s the solution, we would divert only the high intent audience to the agent for call, reducing his burden and ensuring less FRT from the agent. The rest of the leads, you can then reach out to via broadcast!
Retargeting
Broadcast (Abandoned checkout for CTWA) - Okay, so now you have leads, what next? Retarget them, through exciting discounts, or upsell different products!
All inside LimeChat through our Flow Builder
FB Ad retargeting - If these leads, give you the best results feed them back to Facebook and use them for training your next ad sets!
Value survey - As a brand, you definitely might have some crucial problem at hand currently, which you want your users to answer. Something as important as figuring out the brand acquisition channel. Simply send out a survey “Where did you find out about us?” with 3 simple options: FB, INSTA, and Youtube. Most of them will answer this, and you can easily solve your brand problems through these leads!
Reminders - Some users just forget the cart they added, or need some additional push to buy (some discounts maybe). So we send reminders to the users who didn’t checkout, to convert these audiences on chat itself, reducing your agent burden!
BOT FLOW TYPES :
Different Types of CTWA Flow: https://docs.google.com/spreadsheets/d/16_zScmZ_bEeQIvlSPK5xTw4lvQAIlJpiDA1xQtDxCEE/edit?usp=sharing
REQUIREMENT SET UP :
Filling The Client Checklist Sheet
Suggestion: Try to get major details to be filled in the sheet from Client in the sales call itself
<aside> 🤩 Try to get their use-case & benchmark metrics in the 1st call.
If they want to focus on lead generation: Get their current CAC
If they want to focus on conversions: Get their current ROAS for the type of CTWA Ad (TODU/MOFU/BOFU) they want to run
Specific CTWA Agent from the Support Team to Call generated leads for Higher Conversion
Fixing Daily Ad spend amount (Around 50-60k for Experiment around a Month can be considered a good amount)
If they want to start on lesser, then get a commitment on scaling up after hitting their target metric.
EXPECTATION SET UP :
Get a commitment on the initial setup of scaling up their Ad Budget.
Once those benchmarks are hit, we can get them to scale up on the Ad Spends.
Efforts and resourcefulness on calling of Hot leads and constant iteration in the campaign/flow
Patience to get started with lead generation & conversions
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